The PulseWave App project was a comprehensive redesign of an existing productivity app experiencing user churn due to complicated navigation and outdated visuals. Our goal was to deliver a seamless, engaging user experience that fosters retention and increases daily active users.
Discovery & Research
To kick off, we performed
- User interviews and surveys to understand pain points
- Analysis of app usage data to identify drop-off points
- Competitor benchmarking to gauge industry standards
The insights collected allowed us to map user journeys and identify critical friction points that needed resolution.
Design & Interaction
With Figma and Adobe XD, we:
- Created wireframes to simplify app navigation
- Developed high-fidelity UI mockups aligned with the brand’s energetic identity
- Added microinteractions and smooth animations using Protopie to increase user delight
- Ensured accessibility by adhering to color contrast and touch target standards
- Designed responsive layouts suitable for various screen sizes and orientations
Prototyping & Testing
- Built interactive prototypes for usability testing
- Conducted A/B tests with real users to refine flows and visuals
- Gathered continuous feedback and iterated on design improvements
Development Handoff & Support
- Delivered detailed design specs and assets for the development team
- Provided post-launch support for updates and feature additions
- Collaborated closely with developers to ensure pixel-perfect implementation
Results & Impact
- Reduced onboarding time by 30% through streamlined UX
- Increased user retention by 25% within three months post-launch
- Achieved higher app store ratings due to improved usability and aesthetics
Why This Project Stands Out
- Data-driven redesign focused on user behavior and feedback
- Combination of clean visuals and engaging interactions
- Strong collaboration across design, research, and development teams
A user-focused redesign of a productivity mobile app aimed at enhancing engagement and simplifying user flow.
